Changes in Hue
Change in Saturation
Change in Brightness
 
 
 
 
I've been thinking about creating a side business/project for craft projects. Most likely with a slant towards toys and clothes for children, but generally items with a focus on playful and attractive design.
This was my previous personal business card.
 
 
Font: Knikomit. very fine consistent line, vertical stress
Font: Kawoszeh. fine to thick line stroke, upper serifs point downwards, nice lower 's'
Font: devroye. fluid lines, curved counter on lowercase 'e' , extended vertical on lowercase 'p'
Font: Azroft Sans. only 'e' has lowercase option. very straight, slight curve on bottom of 'r'
Font: Caviar dreams. Angled stress on 'e', narrow letters with rounded curves
Font: salaryman. wider, geometric letters. more modern
 
 
 
 
I chose to analyze a 2010 ad campaign by the Shelter Pet Project that I found to be highly effective.